cove.tool – AEC Technology Platform
At cove.tool, a sustainability-focused AEC technology platform, I contributed to the design and evolution of the company’s brand and digital experience. My work spanned product marketing, website design, educational content, and platform UI support, helping translate complex technical concepts into clear, accessible visuals for architects, engineers, and sustainability professionals.
Role & Contributions
Responsibilities
Contributed to brand evolution including new product color systems and visual guidelines
Designed marketing and educational materials for a technical SaaS platform
Produced video and motion graphics explaining platform workflows
Designed website content and marketing pages for product features
Developed instructional content including academy materials and e-books
Designing for Technical Audiences
The cove.tool platform serves architects, engineers, and sustainability analysts. Many design challenges involved translating complex environmental performance data and workflows into clear, visually understandable interfaces and educational materials.
Design Approach
This work strengthened my ability to communicate complex technical ideas visually and clearly, which is a skill I continue to apply when designing for technology-driven organizations.